Radio is the most outdated thing that still we can find in many houses. Most of the Millennials easily can relate to Radio because in their childhood mostly the only source of cricket commentary, News, and entertainment is radio and television.
Radio doesn’t require any form of monthly subscription.
Nielsen state radio has a legacy as THE audio medium audiences are used to. It’s also easily accessible to anyone, as most, if not all, cars come equipped with radios.
Nielsen, the data analytics company that tracks US entertainment consumption, reveals in its just-released annual Music 360 report that radio is still the number-one way people are discovering new music.