Traditional marketing, occasionally referred to as offline marketing, entails any marketing strategy that was deployed before the advent of the internet.
It incorporates tactics and strategies built around print, such as newspaper or magazine ads, mailers, and door-to-door fliers, as well as TV commercials and radio ads.
Social media marketing, on the other hand, is a key part of the overarching concept known as digital marketing — a blanket term typically used to describe online marketing strategies built around the capabilities of cyberspace.
As its name suggests, social media marketing leverages the prevalence of social media platforms such as Facebook, Twitter, Instagram, and Snapchat.
Once social media users connect with your social media profiles, you’re in a prime position to send them information about your business like upcoming deals, peeks behind the scenes, and more.
Traditional marketing and social media marketing can work together to create the end result you seek — more exposure, more customers, and more sales. But social media marketing provides many opportunities that traditional marketing does not.