Blog marketing is the process of reaching your home business’ target market through the use of a blog.
Business owners used to keep their blogs separate from their websites, but now you can easily combine the two to make it easier to administer and available to visitors.
Many business owners use a blogging platform, such as WordPress, for both their website and blog.
Blogging’s very nature makes it excellent for marketing because it provides new information to keep people coming back and allows consumers and businesses to communicate.
Offering tips, updates, and other new content gives people a reason to come and return to your business website, which gives them the opportunity to buy.
With a blog, you can prove you’re an expert and provide helpful tips and other valuable information—all of which help consumers feel good about spending money on your product or service.