What are certain trends in B2B Content Marketing?

B2B Content marketing trends
B2B trends in Content marketing- Image Source: Strata Beat

With these changing times and content-hungry consumers, it’s not easy to keep up. So finding other ways to produce quality content that consumers are looking for is key.

Here are 7 B2B content marketing trends to look out for in 2021:

Trend #1: Video Content

A whopping 10 % of researchers watch some sort of video through their buying journey – and video content marketing is here to stay in 2021.

Trend #2: Webinar

The good thing is, the format is increasingly accepted with 75 % of B2B buyers having consumed webinars in 2019. Not too shabby, and a clear indicator of a B2B content marketing trend for 2021.

Trend #3: Podcasts

As long as you have something to say, you can do this. You don’t have to edit your podcast heavily, and these usually result in hours instead of days of work. 

Trend #4: Featured Snippets

It’s an answer box. It’s a coveted position for every company to land on because, well, it’s usually the first thing the users’ eyes fall on.

Trend #5: User-Generated Content

People are used to creating things – which is where user-generated content comes in. Whether it’s reviews and testimonials or some photos and a hashtag, if you give people the means, they are willing to create content for you.

Trend #6: Focus on Search Intent

Search intent is what folks want to find when they Google something. So you have to think about that when looking at your B2B content marketing for 2021.

Trend #7: Partner Operations

Why are you creating this content? It’s for cross-promotion and relationship building. Every tech company now has a partner team tasked with creating sales channels and relationships throughout the industry. 

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