Yes, Social media marketing is worth every penny.
Millions (and even billions) of people engage on these platforms daily. Over 645 million people use LinkedIn. 63% of people check Instagram daily. 42% of Twitter users visit Twitter daily.
Many people use these social platforms frequently, making them an excellent place for you to reach people interested in your business. They get familiar with your business, products, and services. This familiarity enables them to get comfortable with your brand and feel confident in purchasing from you.
When you use cost-effective strategies, like social media marketing, you can earn a higher return on investment (ROI) in the form of high-value leads and sales.
Since you have a direct connection with your audience, you can provide customer service to them directly. Whether they have questions, concerns, or just want to share their opinion, you can respond directly.
When you serve your customers better, you can turn more of these leads into conversions for your business. If you’re not on social media, you’re already falling behind your competition. You want to build your brand on social media to keep up — and compete — with your competitors.