Is Influencer Marketing ethical?

Influencer marketing
Influencer marketing- Image Source: Search Engine Journal

Whether or not influencer marketing is ethical has been debated since the beginning, but if done correctly, the technique can be both ethical and effective.

Influencer marketing can be defined simply as having someone else tell your story for you — it is the digital version of word-of-mouth marketing.

As influencer marketing has increased its presence on social media platforms, it has served brands and companies as a great way to promote their products. 

When we think about the ethics of influencer marketing, sponsorship transparency is often the first aspect that comes to mind. 

There are some influencers that do not abide by guidelines and rules, and post inauthentic content solely for profit. 

If the line between a paid collaboration and illegal payola is thin and depends on proper disclosure, then all brands should familiarize themselves with the current regulations and ensure their influencer partners are following them. 

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