In today’s online ecosystem, content marketing is critical.
Effectively optimized and well-distributed content helps our target customers find us.
Those are the customers who are actively searching for our content and services. They are already asking for our solutions.
Quality, optimized content can help boost visibility, build audience trust and establish our organizations as industry authorities.
As such, developing an SEO-optimized content strategy is important for any marketing campaign.
It’s important to remember that content and SEO are not one and the same. Producing blogs and articles is all well and good, but if we want that content to be seen, it needs technical optimization.
SEO involves using keywords, backlinks, metadata and optimized URLs to boost search engine rankings.
When we appear in Google’s top three listings, our audience is not only more likely to find our content, but they’re also more likely to trust in the quality and reputability of our brand.