Content is a versatile marketing medium that can help any business in any industry. It’s also affordable, easy to create, and dependable for long-term results. But the real value of content marketing is its importance to digital marketing as a whole. In fact, content marketing is so important that it’s essential to online marketing today.
If you want to launch a digital marketing campaign, you need content. Content is the basis for SEO because it includes the pages that rank in search results. Content is the foundation of PPC because it makes up the landing pages that draw traffic from your ads. Content includes the blog posts you discuss on social media, the pages you optimize with CRO, and the words that improve your reputation online.
No matter what you want to do, content lets you do it. That makes content the beating heart of any digital marketing strategy. It’s essential to success, and it has the potential to deliver on that success every day. If you’ve never tried creating content online, now is the time to start. Your business will thank you later.