Are webinars content marketing?

Webinar- Image Source: Better Meetings

Yes, webinars are an effective form of content marketing.

A webinar is an online seminar that turns a presentation into a real-time conversation from anywhere in the world.

Webinars enable large groups of people to participate in online discussions or training sessions and share audio, documents, or slides – even if they aren’t in the same place as the meeting host or in the same room as the event or presentation.

87% of businesses now use video as a marketing tool. Webinars are one of the most effective ways to capitalise on the video craze.

81% of marketers claim that video helps them acquire new leads for their companies.

79% of people admit that a brand’s video has convinced them to buy a product.

Webinars are in fact effective for B2B companies as 66% of B2B buyers prefer to watch a webinar before buying a product.

They allow businesses to easily educate their audiences, showcase products to them and build relationships with potential buyers.

Finally, webinar content keeps viewers engaged for longer — an incredibly important fact in our fast media, social content world.

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